For a company, for a business and for an advertiser to have a successful business in the internet, they must first have a good and effective internet marketing strategy. Most people believe that creating and maintaining a live website will do, but it is not enough. For a web page to earn revenues and attract potential customers, implementing a good strategy will not only indicate its product quality, but it can also determine its credibility to the public. A flawless strategy plus a good grasp of the industry can define a site’s competitive edge over its competitors. Although most sites provide alternative ways for creating an effective website, there are some similar points raised to ensure its popularity. Some sites may provide internet marketing training that concentrates in creating web pages for such businesses.The first thing to consider in making the website fit for internet marketing is the scope of the campaign. Knowing the nature of the target audience and how to execute the promotion campaign would enable people to determine their group’s goal and how would they start the project. Keyword density comes next as a website must be filled with specific and popular keywords directed to their product or to their service and once it is being searched in the internet; it will enable users to be directed to their site. This process is also known as Search Engine Optimization. Keywords are important as it may lead to revenue and income increases if done and selected properly. Possible side-effects to wrong keyword identification may lead to losing potential clients. Some experts or specialist in internet marketing training often point out that a product with mislabeled keywords often result in poor results. This then leads experts or consultants to advise companies to fully research about their product’s market and select the popular keywords for their products.After selecting the proper keyword, then optimizing its visibility in different search engines; back linking and audience gathering will now ensure possible link backs to the site and may provide potential followers and clients. Back linking may be done in various forms such as article marketing, through article directories and even in forums. What’s different with these forms is that in article marketing, articles serve as back links to websites. Submitting articles in article directories with Article Leverage options will enable various variations of the article to be circulated in the web. Lastly, forum posting would not only serve as a discussion platform for readers and creates a way to exchange links to other users.The last tip for a successful internet marketing website is by maintaining a unique website. Websites must contain and maintain a unique sense of contents and must always be open for the public. The website must also have a great design and must be eye-catching for visitors and viewers. A great design may also give a good impression and a good reaction from possible clients regarding the company or business. It must also be user-friendly so that everyone can explore the services the site has to offer and must reach out to a wider variety of audiences.With all of these tips regarding creating a webpage for a successful internet business; the user must not forget to keep their image clean and original. The work is not yet over as the website must also be promoted properly online. Without a proper promotion and concept, the site will not work and will definitely defeat the purpose. One may have people who had internet marketing training to create the site but it cannot stand alone unless it is done as a team.